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Sam in a little bear who lives with his Mummy and baby sister in a loverly little house at the edge of Honeytown. Like any little bear Sam loves to explore, play games with his friends and eat loads and loads of his favorite treat sticky toffee fudges. 

Just like Sam's favorite treat Sam finds himself in sticky situations but with a little help from his family and friends Sam finds a safe and sensible solution. One of Sam's best friends is Maxine who has enjoyed listening to Sam's adventures so much she has decided to write them all down in books so other children can enjoy Sam's stories as well as learn valuable safety skills to help themselves keep safe.

Maxine helps to tell Sam's stories.

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